LINKEDIN OUTREACH CAMPAIGN
LinkedIn campaigns is one of the best ways to reach out to potential clients and to establish a connection with them through some meaningful dialogues.
Finding the right people to speak with and be able to reach out to them in the best possible way without sounding too salesy can be quite daunting. However, with Leadzoom’s LinkedIn outreach module, we created it in a way where the process helps build trust and nurture relationships with your target prospects. We do this by taking advantage of our proven social outreach framework that zooms in on showing genuine interest in the prospect through automated profile views. After that, connection requests and message sequences will be sent out and making sure that you’re only interacting with those who are ready to engage with you. Our technology also allows you to send messages to open profiles. This is a great feature because it lets you communicate with active users who are open to carrying out business relationships online.
IDENTIFYING YOUR TARGET AUDIENCE
Identifying your target audience is one of the most important parts of any marketing campaign. If you have no clear idea on who to target, it’ll be difficult to find out whether your outreach campaign is going to tap the right people and be successful.
At Leadzoom, the very first thing we do whenever we have a new client is we take our time to get to know the company, what they do and help them identify who their ideal customers are. It is only after we have successfully identified their target audience do we start creating content that’s designed based on the info we gathered about them.
Now the next step is to stir actual engagement. We accomplish this by creating content that we know your target audience will most likely be interested in.
At Leadzoom, one of the features that all of our clients across all accounts get to enjoy is the use of a proprietary algorithm. We designed this in a way where it will use natural language processing (NLP) to screen all of the replies you receive from your campaigns and then it will suggest the best way to respond to the replies.
This feature saves you a lot of time and lets you focus on the positive responses. However, you can still manually check at all the collected responses if you want to and we totally understand the rationale behind that. That is why aside from technology, we have a team of screeners who reviews all responses just to make sure we covered all bases and did not miss any possible positive replies.
The good thing about our algorithm is that it is constantly evolving as we continuously feed it with more data. This means that we pass those improvements and learnings on to you through updates and ongoing tweaks so you can reap the best results in your LinkedIn outreach campaign.
This marketing solution we created was designed to help you save time and have an efficient lead generation process.
Your sales and marketing team can then focus on other important matters while your LinkedIn campaign is busy doing the dirty job of reaching out to potential customers.
One of the goals of Leadzoom when creating modules was to cut short the optimisation curve as much as possible so that our team will not have to spend long hours of manually importing data and conducting extensive testing before starting a campaign. This is why we are one of the fastest growing lead generation specialists to date.
If you want to learn more about our LinkedIn outreach module, feel free to contact us.