The Warmth of Cold Email Marketing: Why it doesn’t have to be cold
Let’s be honest. We are naturally wary when we receive emails from unknown people or emails from businesses we haven’t even heard of. These unwarranted emails are part of a business’s cold email marketing strategy. Yes, they can be annoying at times. However, we have to be open-minded too as it can lead to a business […]
You’ve Converted Your Lead, Now What?
Lead conversion is one of the top priorities of a business’s marketing team alongside the sales team. Getting to the finish line varies from one conversation to another. But they all follow the same thought and process. By having a well grounded plan, the marketing and sales team can build a seamless process that would […]
The Importance of Following-Up and The Tools you’ll need to do this
Closing a deal is hard. Not every demo or business meeting has a pretty straightforward happy ending at the bank. Most of the time you have to take time to sow the seeds for a fruitful outcome. That’s why it’s important to have a follow-up strategy after a call or demo. This way you won’t […]
5 Rookie Mistake to Avoid: The Lead Generation Edition
Marketers spend half of their budgets on lead generation. That’s why budget allocation for anything that can lead to more conversion-worthy leads is important and on the rise. Aiding in this quest are plenty of tools and applications in the market, helping businesses in building good quality targeted leads. But mistakes can be made during the process […]
How to Upgrade your Lead Generation Strategy for 2022
To keep your business running and increase your revenue, you need a steady flow of leads, no matter where you are in your business cycle. However, developing B2B leads is not a walk in the park. To convert and close a sale, you must first identify and research your ideal customer, market your business, communicate […]
Business Trends to Watch Out for This 2022
Organizations across all sectors are dealing with rapid changes coming from different directions. There are enormous shifts and challenges around the world from climate change, the pandemic, to shifting political and economic power. We live in an ever-changing world. That’s why companies need to be flexible and adaptable whenever and wherever. On that note, let’s look […]
10 Interesting LinkedIn Quotes from Industry Experts
LinkedIn has become a great business ally for many since its birth. There are still people who doubt what LinkedIn can bring to the table. After all, why be on LinkedIn when others have billions of members or have the ability to interact with people freely. But there are those who have seen the value, […]
The Basic Must-Haves for Your LinkedIn Lead Generation Strategy
Treat your LinkedIn lead generation strategy like any venture you would enter. You should come in prepared with a checklist that should ensure the success of your plan. But where to start? To give you some idea, here’s a list of your basic must-haves when it comes to building your LinkedIn Lead Generation strategy: 1. […]
5 Reasons Why You Should Use LinkedIn for Lead Generation
It is a common misconception that LinkedIn is just a repository of an individual’s CV or resume. Often people would sign-up, fill in their professional work history, and leave it all behind. Occasionally, they would check it out, unlike other social media platforms. But that is one big mistake. People fail to take advantage […]
A List of Numbers Marketers Should Know About LinkedIn
Linkedin is the most effective social media platform in the world when it comes to B2B marketing. It is highly known and used for professional networking, career growth, and B2B sales. It may not be as popular as Facebook, but LinkedIn is monetarily powerful, as it acts as a person’s professional career page and networking […]